Marketing

Marketing to the world is complex. KJI understands that it is not just about the words, it is making sure that the meaning translates for each client and every project. The marketing technique for one language might vary completely from a neighboring nation and the need for organizations to reflect this within marketing campaigns is crucial. When marketing a product to the consumers of a country, correctly assessing their needs and desires in a culturally accurate way should be the first priority to ensure success in the global marketplace.

KJI can create multilingual and multicultural versions of your marketing campaign to ensure cultural accuracy across the globe. Our clients benefit from rigorous processes that include cultural validation tests to ensure the original target message is captured. By utilizing KJI’s terminology and linguistic assessments, clients can be assured the final product is acceptable, effective and ready for use in the global marketplace.

Websites are an essential component of external and internal marketing for global businesses. Many websites fail to realize the potential of the medium to connect, inform and interact with people around the globe because they fail to account for multicultural user needs. Our clients gain KJI’s insight and assistance on making their websites truly global. In addition to comprehensive translation and testing services, we consult on:

• Creation of localization ready content
• Technical support for enabling localized websites
• Localization and adaptation of online and interactive content
• Integration with multilingual content management systems (CMS)

KJI understands complex global marketing nuances and we make translations easy for our clients.